April 27, 2007, Newsletter Issue #149: Outcomes

Tip of the Week

Traditionally, goals were established around measurable outcomes. This works well when the outcomes are measurable. Don't tie yourself to setting only measurable goals, however; you may find yourself concentrating on the trivial, because it is measurable, rather than on your most important outcomes. Sometimes the most important goals, the non-urgent, critical goals, are hard to measure. “Explore alternatives for a business in the World Wide Web,” is tough to measure, whereas the steps, once you make a decision, are easy to measure. “Learn about new options and thinking around performance management,” is tough to measure in any significant way. The next step, “design a new appraisal system,” is easier to define and measure.

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